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Today, the world-renowned designer, Jony Ive – the Chief Design Officer of Apple for over 25 years – has officially departed from his post as a consultant for the company. The news reportedly results from a falling out between Ive and Apple CEO, Tim Cook.

Jony Ive’s impact on design and technology has been deeply influential in reshaping the industry over the past few decades; he transformed the Apple ecosystem into an iconic product line we now recognize as instantly identifiable. Throughout his career at Apple, Jony Ive made radical contributions to nearly every area of its products, from iPhones to iOS and Macs. His attention to detail helped bring Macs back into popular demand and spearhead projects such as PrimeSense gesture controls and 3D Touch.

The decision is considered a turning point for Apple regarding their corporate transformation since Steve Job’s passing in 2011. Although he will no longer occupy senior roles within the company, he will still be actively involved with many Apple projects such as their retail stores or facilities around Cupertino, California.

For those who have closely followed Jony Ive’s career at Apple or have enjoyed using their products over the years; his departure is sure to raise some questions about corporate shifts within one of technology’s most iconic companies regarding design and innovation.

Jony Ive’s History with Apple

Jony Ive has been crucial in Apple’s design department since the late 1990s. He has been credited with spearheading the design of iconic products like the iPod, iPhone and iPad.

Recently, reports surfaced that Jony Ive has severed ties with Apple as a consultant.

Read on to learn more about Jony Ive’s long history with Apple.

Jony Ive’s Role at Apple

Jonathan Ive, better known as Jony, was Apple’s first hire in design, handpicked by Steve Jobs in 1992. Since then, he has been instrumental in Apple products’ success and widespread appeal. Design experts and business publications around the world have widely acclaimed him.

Ive rose to Apple’s ranks, becoming Senior Vice President of Industrial Design in 1996. For over a decade as Chief Design Officer, he was responsible for inspiring and leading his team on designing Apple’s world-renowned products including the beloved iMac computers, iPhone and iPod lines, iPad tablets and revolutionary Apple Watches.

Ive’s passionate commitment to help bring a personal touch to current technology had always been appreciated by Jobs. In 2013 Ive was presented with the “Designer of the Year” honor at The World Wide Developer Conference (WWDC), after Jobs’ passing early that year. He is among few influential figures who shaped Apple’s culture over almost three decades under Steve Jobs’ leadership.

Throughout his long tenure at Apple, Ive had collaborative relationships with software visionary turned leader Tim Cook; perhaps none as iconic as his with Jobs himself – two men who were often complimentary opposites – that helped propel one of the greatest products success stories ever told up until 2017-2018 when Ive decided to depart from his studies at Royal College of Art in London while working on postgraduate studies at California College of Arts to return takeover Creative Department at Apples & oversee production launch of all new devices ranging within laptops through iPhone units & iPad versions up until present day when Jony resigns from iVes position within Apples permanent employment staff & officially moves onto consulting agency taking supporting role for new gadget designs alongside other tech-brands prototypes such as Microsoft or Samsung.

Jony Ive’s Contributions to Apple

Jony Ive, Apple’s chief design officer, has made tremendous contributions over the past two decades. Among his biggest achievements was the industry-defining industrial design he brought to the iMac in 1998. This iconic product redefined desktop computing, introducing users to Apple’s philosophy of making products beautiful and easy to use.

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Ive went on to lead design for products like the iPod, iPad, iPhone and AirPods — as well as overseeing Macs, iPhones and many other breakthrough products — giving him arguably one of the broadest portfolios in consumer technology history, ranging from hardware and firmware to software design. He also helped shape Apple’s identity through thoughtful, compact packaging containing very little waste.

Ive’s influence throughout Apple’s core DNA cannot be overstated; he defined Apple as a company whose ability to thread emotion through technology is still unrivaled.

Apple Ends Consulting Agreement With Jony Ive, Its Former Design Leader

It has been reported that famed designer Jony Ive no longer works as an Apple consultant, according to a recent report. This news has sent shockwaves throughout the tech world and has led many to speculate on the future of Apple’s design team in the wake of Ive’s departure.

This article will explore what his departure means for Apple and why it could be a huge loss for the tech giant.

Reasons for Jony Ive’s Departure

There are various reasons why Jony Ive, Apple’s Chief Design Officer since 2015, decided to leave the tech giant. After 27 years with the company, Jony Ive will become an independent designer with his agency and take on new projects outside Apple.

First, Ive wanted to take back creative control from Tim Cook, who had assumed more control over the design process since he replaced Steve Jobs as CEO in 2011. According to industry insiders, Jobs gave Ive a lot of creative freedom that was curtailed under Cook. Ive also was displeased with the direction Apple had taken in recent years with products like its smartwatch and HomePod speaker.

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Second, it’s likely that the change in executive roles led to disagreements between Ive and other senior executives at Apple about how design should be handled going forward. For example, relations between him and other leaders were strained over the direction of products such as Apple’s move into health-related technology such as tracking blood sugar levels and various fitness metrics.

Third, another factor could have been financial compensation — some reports speculate that he may have left due to feeling “underpaid” compared to other executives at Apple with similar titles and responsibilities. Lastly, many believe Jony’s desire for more freedom outside of Apple could be related to his returning focus on product design instead of administrative oversight duties within the company—something he enjoyed doing before being appointed chief design officer at the tech giant.

Impact of Jony Ive’s Departure on Apple

With the recent news that Jony Ive has officially left Apple as a design consultant, many wonder how this will affect the company’s product design and innovation direction.

For those unfamiliar, Jony Ive was the Senior Vice President of Design at Apple, taking on the role in 1996, and is widely regarded as one of the driving forces behind some of Apple’s most iconic products like the iPod and iPhone. In addition, he is credited with revolutionizing product design with Apple’s sleek and minimalist approach.

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The impact of Jony Ive’s departure from Apple consists of short-term and long-term implications for Apple. In the short-term, it could disrupt product development timelines due to the lack of creative leadership from Ive’s team. Over time, without Ive’s guidance or vision for design, there could be a drift away from Apple’s signature minimalism style towards more generic or mainstream aesthetics for its products. Additionally, as head designers move away from their post, new replacements must be located — which may take time considering how competitive recruitment usually is within creative roles in technology companies such as this.

Overall, while it may take some time before we understand fully how his departure will affect product development at an organizational level, one thing is certain: Jony Ive leaves a large legacy behind him at Apple — both figuratively and literally — that any new designer on board would need to live up to should they hope to succeed him in designing iconic products like he did.


In conclusion, a new report has confirmed that Jony Ive is no longer an Apple consultant. Ive had been a long-term senior executive at Apple since 1997 and had gained an influential role in designing the company’s products. With the death of Steve Jobs in 2011, Ive became even more important in product design strategy and decisions within the company. He recently left this role, however, with reports confirming that he is no longer a consultant at Apple, leaving many questions unanswered about his future projects.

It remains to be seen what direction he will now take and how his departure from Apple will impact its various product lines.